Bent Hill Brewery
ROLE:
Illustration, Package Design
Project:
New Product Launch
Bent Hill Brewery had outgrown their original label designs and wanted a more cohesive look for their portfolio of beers. We explored hidden meanings and personal stories through out the variety of styles, those illustrations are showcased here.
GEnESEE BREW HOUSE
ROLE:
Senior Designer, IllustratION
PROJECT:
In-house rebrand, Brew House launch
The beer that your grandfather used to drink got a much needed update with the addition of the the Genesee Brew House in Rochester, NY. With their new pilot batch system in place, and brew house to serve patrons, Genesee made a huge leap forward in cultivating a local beer scene as well as trying their hand making small batch craft beers for the first time.
MORSE BLOCK DELI
ROLE:
Art Direction, Designer
Project:
New Product Launch
Chef owner Stefano Coppola understands the importance of fresh local ingredients and it shows it every item he has on his menu. So it was a perfect match when we teamed up on this project for the Deli’s first line of house made hot sauces.
CARIBOU COFFEE
role:
Senior Designer, Package Design, Illustration
Project:
Brand development, Packaging Rebrand
As an in house creative at Keurig I had the opportunity to work on a variety of owned and license brands as a senior designer. Caribou Coffee wanted help developing their brand equity through a variety of creative explorations, here is a sample of the work.
Keurig - McCafe
ROLE:
Packaging Designer, Art Director
Project:
Package Refresh, Digital Ads
The internal creative team and I were tasked with developing a new look and feel for the McCafe brand that would define it’s launch into the Keurig coffee system. There was extensive consumer research and brand decisions that lead to the final look and feel where we pulled equity from the restaurant business into the McCafe line of coffee products.
